Currency Alliance

JUNE 16, 2020

In any case, I think the vast majority of practitioners will be as excited as I am, to think what this wave of innovation means for consumers: more brands finding cleverer, more meaningful ways to create compelling customer value. So the initiative offers meaningful utility to many customers. A disloyal generation? Engaging employees.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

FEBRUARY 26, 2019

The most important priorities are: Align with corporate goals: update loyalty program design to support current business objectives. Customer data: maximize ROI. Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

OCTOBER 29, 2019

On the cusp of 2020, 1% is almost never the right amount. Rewards are transactional; loyalty is emotional. Loyalty programs are effectively a value exchange, in which there ought to be both emotional and transactional forms of value. This is normally in the form of static rules which apply a flat 1%+/- reward across the board.

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. Your program also needs ‘burn’ partners. This is nonsense.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52