Method:CRM

JULY 15, 2020

CRM is short for customer relationship management software and it’s a tool businesses use to better manage leads and customers. Now that we all understand what a CRM is, let’s look at how you can use one to get more repeat customers. . 4 ways a CRM can help you get more repeat customers.

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Rewards Programs Sales 2020 Reference 95

Currency Alliance

JUNE 16, 2020

In any case, I think the vast majority of practitioners will be as excited as I am, to think what this wave of innovation means for consumers: more brands finding cleverer, more meaningful ways to create compelling customer value. So the initiative offers meaningful utility to many customers. A disloyal generation? Engaging employees.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

OCTOBER 12, 2021

If you succeed at this, you will also harness recurring benefits in the form of insightful customer data, which will allow you to market to the mid-long tail more effectively and affordably, and maximize the lifetime value of every customer. The graphic below indicates the categories of spending for many customers.

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Loyalty Loyalty Programs Airlines Travel 59

SmartKarrot

NOVEMBER 2, 2020

Customer retention is very challenging for businesses especially in 2020. The unprecedented times and business environment have made it uncertain for business leaders on what steps to take to retain customers. In response to customer retention strategies, she says, “Nail your Customer Experience (CX).”.

Customer Retention 21

Customer Retention E-support Social Media E Commerce 21

Currency Alliance

FEBRUARY 26, 2019

The future represents much more collaboration among brands to serve common customers more effectively. An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. altering customer behaviour to support corporate objectives, without upsetting people.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

OCTOBER 29, 2019

On the cusp of 2020, 1% is almost never the right amount. Rewards are transactional; loyalty is emotional. Loyalty programs are effectively a value exchange, in which there ought to be both emotional and transactional forms of value. This is normally in the form of static rules which apply a flat 1%+/- reward across the board.

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. Your program also needs ‘burn’ partners. This is nonsense.

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Loyalty Programs Loyalty Hotels Multi-Channel 52