2021 E-support Innovation Rewards Programs 
Strativity
APRIL 27, 2023
This article was written by James Lanyon, EVP, Strategy & Innovation ( james.lanyon@materialplus.io ) , and Sean Eidson, VP, Strategy & Innovation ( sean.eidson@materialplus.io ) at Material. Material works with some of the largest and most innovative restaurant brands. McKinsey and Co. james.lanyon@materialplus.io
Strativity
APRIL 27, 2023
Material works with some of the largest and most innovative restaurant brands. recently released an analysis of what drives overall restaurant brand value, reviewing data from 2016-2021 for 55 restaurant chain brands. You see our work every day for brands like Starbucks, Pizza Hut, Chuck E. McKinsey and Co. materialplus.io
Currency Alliance
NOVEMBER 14, 2019
Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. Nonetheless, the legacy loyalty points bank kept them from innovating more quickly. Brands reward more touchpoints to grow emotional loyalty.
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