Strativity
APRIL 27, 2023
recently released an analysis of what drives overall restaurant brand value, reviewing data from 2016-2021 for 55 restaurant chain brands. This puts pressure on restaurants with diluted or outdated value propositions, impersonal customer relationships, and stale rewards programs. McKinsey and Co. james.lanyon@materialplus.io
Strativity
APRIL 27, 2023
recently released an analysis of what drives overall restaurant brand value, reviewing data from 2016-2021 for 55 restaurant chain brands. This puts pressure on restaurants with diluted or outdated value propositions, impersonal customer relationships, and stale rewards programs. McKinsey and Co. james.lanyon@materialplus.io
Currency Alliance
NOVEMBER 14, 2019
To support digital transformation, your customer data needs to be in a single CRM that actions data using a single campaign management system. Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away. Your loyalty program: set the trends for 2021.
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