2022 Books Culture Loyalty Programs 
ShepHyken
SEPTEMBER 19, 2022
6 Types of Customer Loyalty Programs to Help Grow Your Small Business by Social Media Today. Social Media Today) Rewards points, VIP privilege, Tiered programs, Omnichannel programs, Cashback – What is the best loyalty program to help grow your business? Consider the benefits of loyalty programs.
ShepHyken
JANUARY 10, 2022
The author of this article, Joseph Michelli, also wrote the book that explains the “secrets” behind the way Mercedes-Benz delights its customers. He’s done the research, and if take the time to read this article (and his book), you’ll find ways to delight your customers, as well. Top Sales & Marketing Book 2021 by Top Sales Awards.
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ShepHyken
JUNE 6, 2022
They could grow 10x faster, however, their obsession with their operational excellence, customer experience, and internal culture will not allow them to compromise any of those for more units and higher sales. For example, a customer may not use a website to book a hotel room with you, but they might use it to buy your product.
ShepHyken
DECEMBER 5, 2022
But this year, perhaps more than any other, feels especially monumental, as 2022 was not only the year the world returned to relative normalcy – it was the year the hospitality industry finally roared back to life. An updated loyalty program can help keep you connected to customers. Personalization is more important than ever.
ShepHyken
APRIL 11, 2022
Your Loyalty Program Might Be Losing You Money by Raghuram Iyengar, Young-Hoon Park, and Qi Yu. My Comment: I’ve written that many loyalty programs are actually discount programs. Winning on Purpose: 4 Lessons from Customer Loyalty Guru Fred Reichheld by Liam Burns. Or, do they? Follow on Twitter: @Hyken.
ShepHyken
DECEMBER 6, 2021
My Comment: I’ve been preaching for years (since my first book over 30 years ago) that customer service is not a department. It’s baked in the culture. And, there’s the strategy of customer loyalty programs. 23 Experts Share How Chatbots Will Transform Customer Experience in 2022 by Gina Shaw.
Russel Lolacher
MAY 8, 2022
In this episode of Relationships at Work, Russel chats with Neal Dlin , founder and Chief Human Experience Officer of customer and employee experience consultancy Chorus Tree, on intention and action alignment at work, including how it can impact culture, the role of leadership and employees, and how curiosity can help. Neal Dlin.
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