BlueOcean

DECEMBER 13, 2022

On the surface, loyalty programs appear to be a simple enough concept. But McKinsey reports that approximately two-thirds of programs are not succeeding in delivering real value. Salesforce reports that 55% of members would use their loyalty programs more if the rewards were personalized to reflect their unique needs.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

Strativity

MAY 25, 2023

Third-party providers comprised a whopping ~52 percent of food and drink app downloads in 2022, signaling a tug-of-war with large, national franchises that is only going to heat up. But the success of these programs has as much to do with insights as technology. Customers have more restaurant choices than ever.

Brands 52

Brands Loyalty Programs E-support 2022 52

Strativity

APRIL 27, 2023

This article was written by James Lanyon, EVP, Strategy & Innovation ( james.lanyon@materialplus.io ) , and Sean Eidson, VP, Strategy & Innovation ( sean.eidson@materialplus.io ) at Material. Material works with some of the largest and most innovative restaurant brands.

2022 52

2022 E-support Roadmap Download 52

Strativity

APRIL 27, 2023

Material works with some of the largest and most innovative restaurant brands. Restaurant Brands International reported a stellar 2022 system-wide sales growth of 13.4%. Brands CEO David Gibbs noted, “2022 was a landmark year for Yum! This reallocation of commerce will have a direct impact on same store sales profitability.

2022 52

2022 Roadmap Customer Relationships Brands 52