2024 Customer Service Training Loyalty Programs Marketing 
ShepHyken
APRIL 28, 2024
My Comment: I’ve been studying how different brands are creating successful loyalty programs. While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article. My Comment: Let’s move away from loyalty programs but stay with trends.
ShepHyken
JANUARY 7, 2024
Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research.
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ShepHyken
FEBRUARY 25, 2024
4 Reasons Why Your Customer Service Is About to Get a Whole Lot Better in 2024 by Mike Murchison (Entrepreneur) When it comes to AI and customer service, we’re going to see a virtuous cycle in 2024. This has a nice description of how AI will make customer service better.
ShepHyken
FEBRUARY 4, 2024
In short, if you provide bad service, be prepared to lose sales/money. Our customer service research finds that in 2024, the average consumer will give a company or brand two chances to make amends for a bad experience before moving on. But in 2023, these six retailers and brands set new standards of what loyalty can be.
ShepHyken
JANUARY 21, 2024
My Comment: We open this week’s Top Five roundup with four experts from Gartner who share their thoughts about the top three customer service and support trends for 2024. The subtitle of this article is the perfect summary: The integration of AI in customer service isn’t about choosing between technology and humanity.
ShepHyken
MAY 13, 2024
My Comment: I enjoy articles on customer service metrics. This article focuses on one metric: churn, an ugly word most marketing and salespeople dislike. Heavy adoption by customer base driven by employees actively promoting 4. Personalization. Data analytics. Seamless integration. Connect with Shep on LinkedIn.
ShepHyken
DECEMBER 3, 2023
My Comment: When our clients are interested in our customer service training for their “new” customer service/CX initiative, they are excited and ready to start. My Comment: I’m a big fan of loyalty programs. However, most companies confuse a loyalty program with a discount or incentive program.
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