How Changi Airport Group, Midea Group, StarHub and Prudential Singapore use relationships to win
Alida
OCTOBER 15, 2017
This focus on customer experience is a great first step toward brand authenticity but that’s not to say that achieving seamless CX is easy. The decade to come, coined “the age of authenticity,” will make the survey as we know it obsolete by 2025. Understanding your customers’ needs is now a requirement, no longer a luxury.
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