Shared value is the customer experience of the future: 5 key takeaways from the 2017 Asia Pacific Customer Intelligence Summit
Alida
JULY 17, 2017
Creating shared value is essential for developing an authentic brand and truly connecting with customers. To develop mutual benefits, you need three things: a move from transactional to lifetime relationships, shared value between customer and brand, and Relationship Memory ™ to foster ongoing, authentic interactions.
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