SurveySensum

SEPTEMBER 14, 2020

Companies that were expecting to move digitally in 2025 are already here. . Customer behavior has changed due to the pandemic. The customer journey is shifting from offline to online and companies are looking for well balanced O2O strategies. Their biggest challenge is to keep up with the existing customer base.

Customer Experience 59

Customer Experience Social Media Multi-Channel 2025 59

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. The customer experience has evolved. Why hasn’t loyalty? Customer singular.

Loyalty Programs 52

Loyalty Programs 2025 Loyalty Multi-Channel 52

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52

SurveySensum

DECEMBER 14, 2023

NPS Doesn’t Take Consumer Demographics Into Account Demographic factors such as age, gender, income, and geographic location can significantly influence customer preferences, expectations, and behaviors. NPS surveys provide a single score for an entire customer base without segmenting respondents based on demographic characteristics.

NPS 52

NPS Customer Experience Metrics Customer Satisfaction 52