Currency Alliance
DECEMBER 1, 2020
Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? Winning loyalty programs in 2025.
Currency Alliance
FEBRUARY 10, 2021
If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.
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Currency Alliance
FEBRUARY 10, 2020
One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.
Currency Alliance
JANUARY 18, 2021
How much must they know by 2025 to not become a commodity? It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality.
Currency Alliance
DECEMBER 17, 2019
But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.
SurveySensum
SEPTEMBER 14, 2020
Companies that were expecting to move digitally in 2025 are already here. . They are now struggling with the funds, technology, and resources to drive a successful digital CX transformation. Understand where you are in terms of funds, technology, and resources and what is required to move digital. Train them on new technologies.
Natalie Petouhof
SEPTEMBER 16, 2015
The combination of mobile, social, sensor, wearable and cloud technologies has triggered a deluge of data. trillion per year by 2025. It’s time technology delivered on the promise of yesterday year and that time is now. Tweet Connected World, Disconnected Data: The Answer? To see how it can work, check out this video.
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