Remove Airlines Remove Consumers Remove Customer Expectations Remove Rewards Programs
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Why Engagement Strategies & Investment Are Important for Customer Retention

ProProfs Chat

For effective customer retention, a focused and dedicated approach needs to be kept in mind. And, a well-designed loyalty program can act as a profitable investment and reduce the likelihood of customers going to your competitors. Understand this, customers expect a brand to provide a delightful experience and exclusivity.

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How to create loyal customers and brand evangelists in the travel and hospitality industry

Up Your Service

But a whole other degree of devoted customer exists: The brand evangelist, described as the kind of traveler who feels so connected to a company that they proactively share their positive experiences with others. In today’s connected world, customer service experiences — especially the bad ones — often spread like wildfire.

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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

Asia Miles, the loyalty program of Cathay Pacific airline group, teamed up with Accenture to do just this. The technology was deployed as part of an ‘Unlock More Miles’ campaign with the airline’s dining partners in Hong Kong. Brands leaning on partners to create more value for customers, and for themselves.

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It’s (almost) never 1%: how to price loyalty rewards

Currency Alliance

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

So, in summary, there is a lot to consider as you review each element of your loyalty program design, but finding the sweet spot between aligning with current business goals and meeting customer expectations will likely drive a very significant boost in ROI. demonstrating environmental responsibility.

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