Remove Airlines Remove Customer Insights Remove Multi-Channel Remove NPS
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Quickly Build Your First Customer Feedback Program for Powerful Results

Wootric

Get the ebook, CX FOR EVERY STAGE: How to scale your Voice of Customer program from startup to enterprise. Begin With Net Promoter Score (NPS). It’s time to ask your customers some essential questions. We’ve bid good riddance to long, multi-question surveys. Net Promoter Score (NPS). Customer Effort Score (CES).

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Loyalty Marketing For CEOs: Add Enterprise Value To Your Business

Currency Alliance

Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. The 40-60% of less frequent customers are a far larger commercial opportunity.

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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. And you also know that if a small investment of your time can produce greater ROI from any department, and raise your NPS score significantly, then that’s time well spent. Nobody granted those loans on a whim.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints. Other initiatives from big brands, such as Orange, were quite simple, but very effective mixes of online and offline engagement that drove huge increases in NPS.

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Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

The multi-brand coalition model, in which most of the value can be realized by a grocer, has only partially taken hold in the UK, Canada, Australia and a few other markets. Yet even in those countries, constraints remain that limit a customer’s benefit. As a result, the supermarket’s NPS has gone up and up.