Win the Customer
NOVEMBER 14, 2016
How about being a bit more personal and actually communicating with your customers? Remember when customers were limited to using the telephone if they wanted to contact businesses? These days, there are multiple digital channels for customers to choose from; everything from email, live chat and of course, social media.
CSM Magazine
SEPTEMBER 24, 2019
Insurers still seem to be struggling to match customer expectations, although overall performance had risen by 10% from 2017. Only 20% successfully answered a basic question sent via email, despite 49% of consumers identifying it as their primary or secondary channel for finding information.
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Currency Alliance
JUNE 16, 2020
As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints. Such an approach is going to be all the more important now that airlines’ and hotel chains’ budgets seem likely to be heavily restricted for a couple of years.
Currency Alliance
NOVEMBER 17, 2020
The sixth trend – to be present and compete in marketplaces – will become a new, but pressing objective for brands that have been operating in silos – since it is now patently clear that customers are interacting with brands beyond the brands’ own channels. putting the customer at the center of your business model.
Wootric
MARCH 9, 2021
It’s time to ask your customers some essential questions. We’ve bid good riddance to long, multi-question surveys. To get customers to give you actionable feedback, you’ll want to use micro surveys. Choose Your First Survey Channel . Now you need to decide how you will survey your customers.
Currency Alliance
MAY 9, 2022
The shift to API-first software is the biggest business opportunity of the digital era, since it allows enterprises to serve customers in a smooth and consistent manner via multiple digital and physical channels, and allows customers to choose how they engage with a brand. . Standardization. Today, that may still be 60% true.
Currency Alliance
APRIL 10, 2021
You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. The 40-60% of less frequent customers are a far larger commercial opportunity. Capture exclusive customer insight. Your proprietary data tells you a lot about your most frequent customers.
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