Currency Alliance

NOVEMBER 17, 2020

The sixth trend – to be present and compete in marketplaces – will become a new, but pressing objective for brands that have been operating in silos – since it is now patently clear that customers are interacting with brands beyond the brands’ own channels. putting the customer at the center of your business model.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Wootric

MARCH 9, 2021

It’s time to ask your customers some essential questions. We’ve bid good riddance to long, multi-question surveys. To get customers to give you actionable feedback, you’ll want to use micro surveys. Choose Your First Survey Channel . Now you need to decide how you will survey your customers. email surveys.

Feedback 52

Feedback Net Promoter Score NPS Multi-Channel 52

Currency Alliance

APRIL 10, 2021

You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. The 40-60% of less frequent customers are a far larger commercial opportunity. Capture exclusive customer insight. Your proprietary data tells you a lot about your most frequent customers.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 10, 2021

You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. Most business leaders like the idea of their brand participating in wider coalitions; the sticking point for many is the idea that theirs might be the brand where customers earn points, so that they can burn them elsewhere.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Currency Alliance

JUNE 16, 2020

As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints. Most loyalty programs might have 30% of total customers enrolled, but only 10-15% of customers active in the past 90 days. Great service in unexpected places.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

FEBRUARY 10, 2020

The multi-brand coalition model, in which most of the value can be realized by a grocer, has only partially taken hold in the UK, Canada, Australia and a few other markets. Yet even in those countries, constraints remain that limit a customer’s benefit. T he best grocery programs worldwide. This is nonsense.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52