Airlines Customer Insights Multi-Channel Touchpoint 
Currency Alliance
NOVEMBER 17, 2020
The sixth trend – to be present and compete in marketplaces – will become a new, but pressing objective for brands that have been operating in silos – since it is now patently clear that customers are interacting with brands beyond the brands’ own channels. putting the customer at the center of your business model.
Currency Alliance
APRIL 10, 2021
You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. The 40-60% of less frequent customers are a far larger commercial opportunity. Capture exclusive customer insight. Your proprietary data tells you a lot about your most frequent customers.
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Currency Alliance
FEBRUARY 10, 2021
You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. Non-purchase touchpoints might include your customers: mentioning your brand in a positive way on social media. Rewarding non-transactional touchpoints increases the customer’s lifetime value.
Currency Alliance
JUNE 16, 2020
As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints. Such an approach is going to be all the more important now that airlines’ and hotel chains’ budgets seem likely to be heavily restricted for a couple of years.
Currency Alliance
FEBRUARY 10, 2020
The multi-brand coalition model, in which most of the value can be realized by a grocer, has only partially taken hold in the UK, Canada, Australia and a few other markets. Yet even in those countries, constraints remain that limit a customer’s benefit. T he best grocery programs worldwide. Intelligent supermarkets don’t do this.
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