Experience Investigators by 360Connext

APRIL 28, 2017

In a compelling and revealing presentation, Graham Tutton , Vice President, Customer Insights, shared how now they measure metrics that matter to both the brand and the customer. Who wants to work in a place where customers complain both to and about the employees in viral videos and publicly on social media ?

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Airlines 2017 Metrics Social Media 152

Eptica

APRIL 18, 2018

Author: Pauline Ashenden Not only are holidaymakers now booking their travel and accommodation online, but the web has also paved the way for new business models, with more people going direct to hotels and airlines rather than booking complete packages from traditional travel agents. Share this page on: Tweet.

Travel 49

Travel Brands Airlines Customer Experience 49

Currency Alliance

OCTOBER 12, 2021

The best-known loyalty programs are made up of many partnerships – such as United Airlines and Hilton Hotels, or Emirates and Marriott. The majority of existing partnerships at big loyalty programs are brokered with one goal in mind: creating more value for the most frequent customers.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

CloudCherry

MARCH 14, 2019

He walked us through the five stages of voice of the customer maturity and shared advice on how CX teams can move their firm from Stage 1 Novices to Stage 5 Transformers. In this article, we recap the discussion and highlight the key takeaways which can help you turn your customer insights into actions that drive business value.

Webinar 150

Webinar Insights Customer Insights Presentation 150

Experience Investigators by 360Connext

DECEMBER 11, 2014

This inevitably leads to problems and customers disappear. The best companies begin with a mission directly aimed at customers. Take Southwest Airlines, whose mission is about service, without even mentioning an airplane! 5 Areas of Customer Insights You’re Missing. Teams are built based on experience.

Customer Experience 272

Customer Experience Customer Journey Mapping Leadership Airlines 272

Forrester's Customer Insights

SEPTEMBER 21, 2014

As a pioneer of social listening in China''s aviation industry, Spring Airlines successfully leveraged social intelligence tools to differentiate its products and services, and my new report traces this journey. For instance, the airline provides social booking services on WeChat to enable customer-to-business product innovation.

Social Media 53

Social Media Airlines Transportation Travel 53

Michelli Experience

AUGUST 8, 2017

I am generally content with my airline experiences and I have a lot of them. That said, maybe airlines are moving even further in the direction of “experiential offerings.” That said, maybe airlines are moving even further in the direction of “experiential offerings.” Launching an airline is NO small feat.

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Airlines Travel Transportation Consulting 45

Currency Alliance

AUGUST 16, 2019

From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. Value, that is, to a minority of highly-frequent, high-spending customers. But how many of those ‘partnerships’ share customer insight?

Loyalty 40

Loyalty Insights Brands Loyalty Programs 40

Lumoa

JUNE 14, 2023

To illustrate, let’s take the example of United Airlines’ reputation crisis. As a result of being continually subjected to scathing customer reviews, United’s NPS score has hovered around 10 since 2014. And as those negative reviews mount up, so too can the chances of your NPS score slipping into negative territory.

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NPS Customer Centricity Loyalty Presentation 83

Uniphore

OCTOBER 7, 2021

It implemented an AI tool to assess vehicle damage from images customers uploaded on its app. Glossier Uses Customer Insight to Make Products Shine Skincare brand Glossier crowdsources customers’ opinions to shape its beauty and skin products.

Customer Service 45

Customer Service Airlines Insurance Hotels 45

Win the Customer

NOVEMBER 14, 2016

I bet you didn’t know your customers could also be one of your best sources of ideas. Social listening is a vital tool in business development as it can help you uncover customer needs and gain valuable customer insights. So, which companies do social customer service right? Don’t hesitate to engage.

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Social Media Customer Service Multi-Channel 2014 145

GetFeedback

JANUARY 6, 2020

Businesses need to be better at treating customers as individuals , each with their own goals and preferences. Personas help unlock customer insight. A business with hundreds, thousands, or even millions of customers has a big challenge: delivering experiences that don’t make customers feel like numbers.

Customer Journey Mapping 195

Customer Journey Mapping B2C B2B Customer Journey 195

Qualtrics

MARCH 25, 2021

Let’s dive into how video feedback works and how brands can use it for useful customer insights. The basic definition of video surveys : Companies ask customers specific questions about the brand, brand experience, product feature, etc. Why are customers feeling a particular way? How Alaska Airlines uses video surveys.

Airlines 49

Airlines Feedback Customers Consumers 49

Qualtrics

AUGUST 26, 2020

With this window of opportunity, here’s how airlines can instill the confidence people need to get back in the air: Offer careful boarding and deplaning experiences, vigorously enforce safety standards among passengers and crew, and provide special booking and in-flight experiences. In early August, in partnership with a major U.S.

Travel 26

Travel Airlines Books Advertising 26

Experience Investigators by 360Connext

JUNE 1, 2017

Instead, find ways to connect the dots between each employee’s individual success AND the team’s success with customer success. Money talks, but so do customers. Karen Mangia , VP of Customer Insights at Salesforce , shared the entire secret to becoming a company of $50 billion in revenue.

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Net Promoter Score Innovation Culture NPS 165

Currency Alliance

MAY 9, 2019

Independent of market positioning, unique customer insight will become the primary competitive advantage. We discovered 6 years ago that during the customer’s trip, the most value we could provide after selling the airline ticket was to show alternative mobility options in the traveler’s destination.

Loyalty 56

Loyalty Loyalty Programs Airlines Travel 56

Currency Alliance

SEPTEMBER 17, 2019

The infographic below shows the categories of customer spending typically included in an airline´s current loyalty program – and how much more room there is to expand partnerships into new categories. While anchored to an airline, it appeals to virtually everyone, because of the wide variety of earn and burn partners.

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Loyalty Programs Travel Loyalty Airlines 40

Forrester's Customer Insights

JANUARY 19, 2015

As I noted in an earlier report , Spring Airlines decided to build social listening functions to identify crises and perform basic brand tracking after struggling with a public relations crisis -- the backlash from airline staff blacklisting a passenger for complaining about flight delays -- on Sina Weibo in 2012. social listening.

Social Media 40

Social Media Airlines 2012 Customer Insights 40

OpinionLab

NOVEMBER 1, 2016

What was surprising to me is that based on the Forrester CX index that measures “effectiveness”, “ease” and “emotion” of a customer experience – mobile rated slightly higher than desktop on “effectiveness” and “ease”, but significantly higher on “emotion”. OpinionLab provides the real-time customer insight to help on both counts.

2016 98

2016 Innovation Return on Investment Airlines 98

Thematic

MARCH 13, 2023

out of 5 The industry keynotes were by Cheryl Grise, Head of Americas Industry at EY, Johnny Taylor, CEO of SHRM, Ed Bastian, CEO of Delta Airlines, CEO Kevin Warren, CMO of UPS, and Jill Krammer, CMO of Accenture. The Delta Airline’s CEO presentation felt like an advert for Delta. ” Industry Keynotes at X4 Summit - 4.5

Entertainment 62

Entertainment Events 2023 Advertising 62

Currency Alliance

NOVEMBER 17, 2020

putting the customer at the center of your business model. Layering customer-centricity on top implies a single view of the customer – augmented with data from outside your business, and having the tools to make customer insight actionable. The implications of digital transformation include.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Forrester's Customer Insights

JULY 17, 2019

– Passenger experience drives airline profit! True or false? If you’d like to test yourself and your CX/marketing department on how well you can attest to the truth in the above statement, ask yourself: “How much is CX improvement worth in annual profit?”

Airlines 48

Airlines Marketing Customers 48

Currency Alliance

JUNE 1, 2020

If you operate a hotel or airline, the margin on incremental revenue from rooms or seats that would have gone unsold is more than 80%. Create ‘wow’ moments to keep customers engaged. And don’t forget, when customers engage, you get the data and permission to continue marketing directly to them.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

8x8

FEBRUARY 6, 2019

Herb Kelleher, the iconic leader of Southwest Airlines made an insightful statement about strategic plans: “We have a strategic plan. 8x8 X Series has enhanced speech analytics to provide voice of the customer insights, enabling companies to optimize customer experiences through data-driven decisions.

Contact Center 48

Contact Center Airlines 2021 Communication 48

LoyaltyPlus

AUGUST 4, 2017

The LoyaltyPlus product models are designed to cater for small to large customer bases for airline, hospitality and retail Industries, providing a quick and effective passage to owning a loyalty programme in the cloud. Gain crucial customer insight – get the unfair advantage. Get the unfair advantage. Just Engage.

Customer Relationships 40

Customer Relationships Engagement Social Media Magazine 40

CSM Magazine

SEPTEMBER 24, 2019

Given these results, it is unsurprising that just 3% of consumers ranked insurance as the sector they trusted most, putting it joint last of 15, alongside airlines, the automotive industry, technology and telecoms. First, they need to embrace processes, technology and knowledge to help them deliver the service that customers expect.

Insurance 45

Insurance Customer Service Multi-Channel Fashion 45

Currency Alliance

APRIL 10, 2021

You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. The 40-60% of less frequent customers are a far larger commercial opportunity. Capture exclusive customer insight. Your proprietary data tells you a lot about your most frequent customers.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

CX Journey

NOVEMBER 12, 2015

My reason for attending was to get closer to the customer insight requirements of these key customers for many insight teams. Although I write a lot about Marketing requirements, customer insight is also key to designing and delivering for CX teams. Do your hands know more than you do?

2015 63

2015 Workshop Airlines Insights 63

Currency Alliance

SEPTEMBER 5, 2018

But the model generally leaves too little for the program to finance worthwhile rewards for all but the most frequent customers. This isn’t a true coalition, as such; simply an ecosystem comprising airlines, car rental firms and hotel chains, in which customers can earn and spend a single points currency. Unfulfilled promises.

Loyalty 36

Loyalty Consumers Brands Airlines 36

OpinionLab

NOVEMBER 1, 2016

What was surprising to me is that based on the Forrester CX index that measures “effectiveness”, “ease” and “emotion” of a customer experience – mobile rated slightly higher than desktop on “effectiveness” and “ease”, but significantly higher on “emotion”. OpinionLab provides the real-time customer insight to help on both counts.

2016 60

2016 Innovation Return on Investment Airlines 60

Clarabridge

FEBRUARY 23, 2017

We are excited to announce that we are now accepting nominations for the 2017 Clarabridge Customer Experience Champion (CxC) awards – North America. This is your chance to shine a light on all that you’re doing to put the customer first. 3- Get some solid PR. 4- And of course, win some prizes !

2017 49

2017 Customer Experience Hotels Airlines 49

Forrester's Customer Insights

SEPTEMBER 10, 2018

, we were excited to have our colleague, Principal Analyst Emily Collins join us to talk about loyalty programs, and their influence on customer experience. Here are 5 things I learned during our conversation: Airlines started it. Loyalty programs started 30 plus years ago in the airline industry, as a reaction to deregulation.

Loyalty Programs 22

Loyalty Programs Loyalty Airlines Customer Experience 22

Currency Alliance

OCTOBER 27, 2017

It’s simply an acknowledgement that customers are going to spend money in many places anyway. So collaborating around a common currency can encourage customers to shop in other stores collaborating around a common currency. Hertz has 32 airline partners, Hilton and Marriott have 10-12 airline partners.

Loyalty 49

Loyalty Loyalty Programs Airlines Brands 49

Alida

SEPTEMBER 22, 2016

To deliver impactful and timely insight to business leaders in your company, you can’t rely on slow, traditional research methods. DEWALT’s award-winning insight community has resulted to savings of over $1 million in study costs this year and close to $6 million since its launch. Enhance marketing with customer insight.

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2016 Innovation Marketing Insights 267

Clarabridge

FEBRUARY 21, 2017

We are excited to announce that we are now accepting nominations for the 2017 Clarabridge Customer Experience Champion (CxC) awards – North America. This is your chance to shine a light on all that you’re doing to put the customer first. 3- Get some solid PR. 4- And of course, win some prizes !

2017 40

2017 Customer Experience Hotels Airlines 40

Currency Alliance

MARCH 5, 2019

Iain has a breadth of experience in all aspects of loyalty marketing and as Head of Strategy at Avios played a key role in the creation of a single, combined loyalty currency across International Airlines Group. Iain’s career in loyalty spans 20 years. Click here to visit Currency Alliance.

Magazine 58

Magazine Loyalty Loyalty Programs Entertainment 58

Lumoa

DECEMBER 7, 2022

They both have extensive knowledge and experience in all CX competencies: from identifying key customer insights and setting a CX strategy to creating new customer experiences and a truly customer-centric culture. “Customer understanding is always at the core of what we do, as well as what we advise our own clients.

Customer Centricity 16

Customer Centricity Airlines Government 2021 16