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5 Top Customer Service Articles of the Week 5-16-2022

ShepHyken

Are You Tracking the Customer Service Metrics That Really Count? My Comment: We kick off this week’s Top Five roundup with an excellent article about the best customer service metrics. Yes, metrics matter. In addition to the traditional metrics, my take is that you should also measure customer behavior.

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Great customer experiences don't happen by accident

Hello Customer

A great example Bloem cited in her keynote is the airline Emirates. Ryanair customers don't choose that airline because they get great food and champagne, they choose it because they get to their destination quickly and cheaply. Metrics "How do you prove you're doing it right? With metrics, with numbers. And that's true.

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The Definitive Guide to Creating a Standout Customer Experience Strategy Template

Lumoa

It involves creating a plan to elevate every customer’s experience across every touchpoint they have with your company. Consider the following scenario: A customer learns a new airline will be operating flights in their city. Their customer experience will begin long before they board their first flight with the new airline.

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The Definitive Guide to Creating a Standout Customer Experience Strategy

Lumoa

It involves creating a plan to elevate every customer’s experience across every touchpoint they have with your company. Consider the following scenario: A customer learns a new airline will be operating flights in their city. Their customer experience will begin long before they board their first flight with the new airline.

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Customer Experience Engineering Demystified: An In-Depth Look

CSM Magazine

At its core, customer experience engineering seeks to ensure that every touchpoint a customer has with a company leaves a positive and lasting impression. Consistency Consistency is vital for delivering a cohesive customer experience across multiple touchpoints.

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6 Customer Experience Principles for Immediate yet Lasting Change

InteractionMetrics

Note that often CX is defined ONLY as the touchpoints a customer has with a company. For example, Satisfaction Metrics were replaced in the early aughts by the Net Promoter Score, which has, to some extent, been eclipsed by the Customer Effort Score. Alaska Airlines once sent me a 94-question survey.

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Addressing customer experience challenges with root cause analysis

delighted

Let’s take a look at root cause analysis in action with a real-world example: When a popular airline saw a gap between on-time departures and what customers thought about the punctuality of their departures, they knew something didn’t quite add up. The airline didn’t stop there. Q: Why are our delay communications so bad?