ShepHyken

MAY 16, 2022

Mention “Net Promoter Score” or “Customer Effort Score,” and you’ll need to order more chairs. He also believes it’s important to measure the touchpoints found in a customer journey map. Power 2022 North America Airline Satisfaction Study. (CustomerThink) We CX folks love to discuss measurement.

Article 65

Article 2022 Customer Service Net Promoter Score 65

Hello Customer

JUNE 5, 2023

A great example Bloem cited in her keynote is the airline Emirates. Ryanair customers don't choose that airline because they get great food and champagne, they choose it because they get to their destination quickly and cheaply. So getting the touchpoints right is important. They are also very consistent in this.

Customer Experience 52

Customer Experience Net Promoter Score Airlines Customer Journey 52

SurveySensum

JULY 13, 2023

You must not launch an NPS survey here – that’s why it is imperative to know which survey to send at which touchpoint!] → “On a scale of 1-5, where 1 is ‘Very Difficult’, and 5 is ‘Very Easy’, how would you rate the ease of the payment process during your recent shopping experience with us?

Retail 52

Retail Customer Experience Touchpoint Social Media 52

SurveySensum

JULY 13, 2023

You must not launch an NPS survey here – that’s why it is imperative to know which survey to send at which touchpoint!] → “On a scale of 1-5, where 1 is ‘Very Difficult’, and 5 is ‘Very Easy’, how would you rate the ease of the payment process during your recent shopping experience with us?

Retail 52

Retail Customer Experience Touchpoint Social Media 52

delighted

DECEMBER 17, 2019

Let’s take a look at root cause analysis in action with a real-world example: When a popular airline saw a gap between on-time departures and what customers thought about the punctuality of their departures, they knew something didn’t quite add up. The airline didn’t stop there. Q: Why are our delay communications so bad?

Customer Experience 40

Customer Experience Airlines NPS Net Promoter Score 40

InteractionMetrics

OCTOBER 16, 2023

Note that often CX is defined ONLY as the touchpoints a customer has with a company. For example, Satisfaction Metrics were replaced in the early aughts by the Net Promoter Score, which has, to some extent, been eclipsed by the Customer Effort Score. Alaska Airlines once sent me a 94-question survey.

Customer Experience 52

Customer Experience Net Promoter Score Measurement Effort Score 52

CX Journey

APRIL 12, 2016

If you've ever purchased an airline ticket through a site like Expedia, Orbitz, or Kayak, you've purchased from a partner. To some/a large degree, companies are responsible for the experience that customers have with their partners/at those touchpoints. These partners are clearly a touchpoint, and they are an extension of the brand.

Omnichannel 43

Omnichannel Touchpoint Effort Score Airlines 43