ReviewTrackers

MARCH 24, 2021

Bank Customer Retention: Why It Matters. You’ve probably heard this more than a dozen times: retaining a customer is so much cheaper than acquiring a new one. This holds true for banks and financial services providers, too. 80 percent of consumers would switch financial institutions for a better experience.

Banking 123

Banking Customer Retention Customer Experience Financial 123

ReviewTrackers

MARCH 14, 2019

The Importance of Customer Journey in Banking. There is so much disruption going on in the world of banking and financial services. After a decade of having to deal with serious trust issues and thin margins, banks today continue to face a mix of challenges. Fickle consumer loyalty and ever-changing preferences.

Banking 94

Banking Customer Journey Touchpoint Rewards Programs 94

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. People are more likely to leave their spouse than their bank[ii], so it might seem that banks have no case to answer.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

ReviewTrackers

APRIL 1, 2019

Bank Customer Retention: Why It Matters. You’ve probably heard this more than a dozen times: retaining a customer is so much cheaper than acquiring a new one. This holds true for banks and financial services providers, too. 80 percent of consumers would switch financial institutions for a better experience.

Banking 89

Banking Customer Retention Financial Seminar 89

CSM Magazine

MAY 24, 2021

It’s already challenging enough for businesses to keep afloat when consumers are predictable—and it’s even considerably more cumbersome to do so when the pandemic is changing the way people shop, dine, and live. Reinventing Customer Engagement. Point-based rewards programs. Keep Your Lines Open.

Customer Engagement 52

Customer Engagement Engagement Social Media E Commerce 52

West Monroe

JULY 24, 2017

Across all industries – from utilities to banking and from healthcare to education – organizations are tapping into unprecedented amounts and types of actionable “big data” to understand consumers and drive powerful engagement. Today’s companies seek to collect as much customer data as possible. How this has become possible.

Marketing 51

Marketing 2011 Advertising Seminar 51

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40