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Top 6 Loyalty Trends for 2021

Currency Alliance

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. After many companies dealt with panic and shock during March and April of 2020, most professionals got back to work accelerating their digital transformation.

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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

This was my second year on the judging panel at the Loyalty Magazine Awards. Over the past decade, legacy loyalty landscape were mostly a tangle of walled gardens: that heavily restricted customer data sharing, recognized only the most frequent customers, and limited opportunities for mid-tail and longer-tail customers to earn and burn.

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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

This realignment will also set themselves up to win in the next decade. Every sector is different, but if your customer engagement levels are not in the top 10% of your industry, you have work to do. Every sector is different, but if your customer engagement levels are not in the top 10% of your industry, you have work to do.

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