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To drive meaningful customer experience improvements, start with your why

Alida

Tune into the C-suite, and you’ll hear different beliefs and drivers for being customer-centric: It’s about our moral obligation to treat customers as we want to be treated. It’s about loyalty economics: we can reduce churn and improve lifetime customer value. What do you believe?

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Demystifying customer experience

Customer Enthusiast

Customer experience (CX) is the product of any interaction between an organization and a customer. Customer experience management (CEM) is the art and science of coaxing lifetime customer loyalty from daily transactions. Inherent in these related definitions is a reference to a customer interaction.

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How to Create Customer Journey Maps That Work

CSM Magazine

A natural collection of Customer Journeys over the life of the customer relationship. Other common terms include: cradle-to-grave relationship, end-to-end relationship, customer for life experience, and lifetime customer connection. The Customer Journey. Gradual decline of engagement and service culture.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author. Industry Leader in customer experience, Blake Morgan is a Keynote Speaker, Author of two books, a Customer Experience Futurist, and a Guest Lecturer at Columbia University. Website : [link]. Currently working at Qualtrics as a Sr.

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Enterprise-Rent-a-Car: How to turn a ‘promoter’ into a ‘detractor’ in 1,2,3!

ijgolding

Today I am sharing a story about a company that has had an overt Customer Centric culture for many years. Taylor, by 2005, Enterprise Rent-A-Car’s customer service had been recognized seven times by J.D. The company was named ninth on Business Week’s top 25 companies customer service list in 2007.

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Top 50 Customer Success Influencers 2021

SmartKarrot

Without further ado, here is presenting to you our Top 50 Customer Success Influencers for 2021. Proclaimed as the Customer Success growth expert, consultant, and thought leader, Lincoln is a customer-centric growth mastermind. Additionally, he serves as the Chief Customer Officer at Higher Logic. Lincoln Murphy.

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The Evolving Chief Customer Officer: Identifying Value, Authority, Scope, Responsibilities, and Strategic Direction Within the Enterprise

Beyond Philosophy

Reflective of the escalating focus on customer data, experiences, and relationships across all methods of communication and access, the role is rapidly evolving and morphing; however, there is general agreement regarding its significance in building and sustaining true value, planning capability, and enterprise customer-centricity.