Who Really Leads Customer Experience: What Happens When Confusion Strikes
Customer Bliss
MAY 10, 2017
Guest post by Blake Morgan, Customer Experience Futurist, Author, Speaker. For a customer experience program to be effective, the most senior leaders at the company must take ownership of the program. Meaning, if you have a CEO who cares deeply about customer experience and takes it on, your company is going to reap the benefits.
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