Beyond Philosophy

SEPTEMBER 6, 2016

Several years ago, a multi-industry continental Europe study by Professor Adrian Payne (University of New South Wales, and formerly of Cranfield University in the U.K.) Implementation relies on integration of multiple sales and communication channels. How to Optimize Social Media Customer Service for Millennials.

White Paper 74

White Paper Multi-Channel Consulting Customers 74

Comm100

OCTOBER 8, 2016

Newsletters, texts, and social media updates can help keep inform your customers about your latest blog posts. Increase your social media presence. Facebook, Twitter, and LinkedIn combined have close to 2 billion monthly active users —for this reason, your company would do well to have a solid social media presence.

Customer Retention 60

Customer Retention Loyalty Loyalty Programs Social Media 60

Hero Digital

OCTOBER 5, 2019

They allow you to capture more candid feedback than you might get over social media or other online platforms. They consequently tend to offer up more nuanced and multi-dimensional feedback. However you connect with your customers, you need to be laser-focused on asking the right questions. Email Questionnaires.

B2B 40

B2B Touchpoint White Paper Multi-Channel 40

Beyond Philosophy

SEPTEMBER 13, 2016

Much of the evidence of tactical and strategic success of informal communication programs has been because companies were passionate about stakeholders in the first place, and made them feel like emotionally connected members of the family. While much of the online social interaction is positive, there is definitely a ‘dark side’ too.

Social Media 136

Social Media White Paper Multi-Channel B2C 136

Beyond Philosophy

JUNE 4, 2015

The ‘human’ factor, in marketing, communications, positioning, and experience creation through sales, service, and operations now pervades titles of articles, blogs, white papers, and even books. Beyond simply selling a product or service, these ‘experiential brands’ connect with their customers. In his 2010 book, Marketing 3.0:

Financial 144

Financial White Paper Books Airlines 144

Comm100

FEBRUARY 7, 2018

Additional Considerations for Social Media Software. Will the vendor provide a robust knowledge base for self-education and training, including blog posts, white papers, eBooks, and multimedia content? Will the vendor support integrations with your current channels? Additional Considerations for Live Chat Software.

Customer Engagement 41

Customer Engagement Engagement Social Media White Paper 41

CSM Magazine

OCTOBER 16, 2020

Clients want high-value propositions, multi-channel connections, and excellent customer service. Marketing experts advise alternative lenders to diversify and optimize their communication channels. Lenders need to understand their audience and offer them tailored information via the customers’ preferred channels.

Customer Retention 52

Customer Retention White Paper Multi-Channel Social Media 52