Eptica
JULY 21, 2019
It does not contain 50,000 words of black ink on off-white paper and doesn’t wax lyrical about another framework that will solve all of your CX ills. This number was forecast to rise to 11 channels over the course of 2018 and 2019. That’s a hell of a lot of channels. I think so. What about you?
CSM Magazine
OCTOBER 16, 2020
Clients want high-value propositions, multi-channel connections, and excellent customer service. Marketing experts advise alternative lenders to diversify and optimize their communication channels. Lenders need to understand their audience and offer them tailored information via the customers’ preferred channels.
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Beyond Philosophy
SEPTEMBER 6, 2016
Several years ago, a multi-industry continental Europe study by Professor Adrian Payne (University of New South Wales, and formerly of Cranfield University in the U.K.) Implementation relies on integration of multiple sales and communication channels. They rarely give enough attention to pre-purchase processes or value creation.
Hero Digital
OCTOBER 5, 2019
They consequently tend to offer up more nuanced and multi-dimensional feedback. With online review sites such as G2 and professional networks like Spiceworks for IT professionals, today’s B2B marketers have a plethora of low-cost ways to connect with their customers and engage in social listening. Step 2: Ask the Right Questions.
Alliance by IFS
JUNE 2, 2015
In our latest white paper, Forging a Service and Sales Partnership , we take a look at the revenue potential of handing sales responsibilities to the service force, as well as creating better channels of communication so that the service team can more effectively pass leads to the sales organization.
Comm100
OCTOBER 8, 2016
White Papers. If your company has the resources, sometimes offering customers one-on-one attention with an agent can help establish a strong connection that might inspire a customer to stick around. Make customer service channels easy to reach and use. Use a multi-channel approach. Special Reports.
Beyond Philosophy
SEPTEMBER 13, 2016
Much of the evidence of tactical and strategic success of informal communication programs has been because companies were passionate about stakeholders in the first place, and made them feel like emotionally connected members of the family. Seek to leverage and influence, not control. This is true, of course, in both b2b and b2c environments.
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