Communication Connections Multi-Channel White Paper 
Beyond Philosophy
SEPTEMBER 6, 2016
Several years ago, a multi-industry continental Europe study by Professor Adrian Payne (University of New South Wales, and formerly of Cranfield University in the U.K.) There are three main applications of customer management systems: selling and sales force automation, informal and formal marketing/communications, and customer service.
Hero Digital
OCTOBER 5, 2019
That doesn’t mean email is a substitute for direct interviews, but individual emails can offer valuable information and open a direct communication line with your customers. They consequently tend to offer up more nuanced and multi-dimensional feedback. Determine your key touchpoints and channels. Focus Groups. The Bottom Line.
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Comm100
OCTOBER 8, 2016
A good blog communicates to customers that you care about solving the problems in their industry. With such a high number of active users, increasing and enhancing your presence will allow you to develop another line of communication with your customers—one that can fit right in their pockets. White Papers. Newsletters.
Alliance by IFS
JUNE 2, 2015
In our latest white paper, Forging a Service and Sales Partnership , we take a look at the revenue potential of handing sales responsibilities to the service force, as well as creating better channels of communication so that the service team can more effectively pass leads to the sales organization.
Beyond Philosophy
SEPTEMBER 13, 2016
Informal communication programs can work, if and because both stakeholder groups feel they are getting information and advice from individuals and entities they know and trust. Channels such as Twitter, YouTube and Facebook (and RipoffReport and ComplaintsBoard) are open forums for disaffected, even angry, groups with special interests.
Beyond Philosophy
JUNE 4, 2015
The ‘human’ factor, in marketing, communications, positioning, and experience creation through sales, service, and operations now pervades titles of articles, blogs, white papers, and even books. Beyond simply selling a product or service, these ‘experiential brands’ connect with their customers.
Uniphore
JANUARY 4, 2022
White Papers. Analyze Analytics and insights from 100% of interactions across all channels. See how Emotion AI is reshaping how we connect with customers in the virtual workplace. Umesh co-founded Uniphore with Ravi Saraogi to bridge the communication gap between man and machine using voice and speech. Emotion AI.
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