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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Emails, social media posts, customer reviews, call center transcripts, and open-ended survey responses—all hold crucial information about customer sentiment and preferences. To learn more about how unstructured data analytics is key to understanding the Voice of the Customer, read this white paper !

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What Is the Difference Between Voice of Customer and Market Research?

InMoment XI

A lot of it comes from unsolicited feedback (website reviews, social media comments, etc). Taking action is crucial to Experience Improvement and building connective relationships. Click here to read our full-length white paper on why your brand needs both VoC and market research.

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Seven Ways to Engage Your Customers Using Social Media

Beyond Philosophy

Social Media can level the playing field. Even solo entrepreneurial businesses can create a global presence using social media. Another benefit to social media is cost. You don’t need to hire a media company to buy airtime on radio and television. It’s about connecting. Social Media is a gift.

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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Social Proof.

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Execs Still Don’t Get Customer Experience

Experience Investigators by 360Connext

When Oracle released their White Paper Why Customer ‘Satisfaction’ is No Longer Good Enough , the stats caused quite a stir, and rightfully so. Monitor and respond to social media complaints – and provide effective resolution. Responding to customers on social media? Is that still up for debate?

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9 Best Customer Success Communities in 2022

Totango

Customer success communities usually operate through digital channels such as social media, apps, chat rooms, online forums, and email lists. Participants can ask questions of the community, connect with peers or submit events for possible promotion. It also seeks to stimulate discussion of best practices. CSM Practice.

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4 Things to Consider When Mapping Your Digital Customer Journey

Comm100

Here are four elements to consider, plus some customer service best-practices to make the most of them: Social media vs. SEO reach. Online customers in the pre-purchase stage typically find companies in one of two ways: on social media or through a search engine. B2B tends to expect responses within 1-24 hours.