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What Brands Should Do to Design More Inclusive Experiences

InMoment XI

Whether it’s how quickly news travels via social media or how to have conversations with marginalised communities, the sheer myriad of variables for brands to consider can seem overwhelming. The Speed of Social. This will compel customers to forgive your mistakes and result in positive messaging for your brand.

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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Emails, social media posts, customer reviews, call center transcripts, and open-ended survey responses—all hold crucial information about customer sentiment and preferences. To learn more about how unstructured data analytics is key to understanding the Voice of the Customer, read this white paper !

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Seven Ways to Engage Your Customers Using Social Media

Beyond Philosophy

Social Media can level the playing field. Even solo entrepreneurial businesses can create a global presence using social media. Another benefit to social media is cost. You don’t need to hire a media company to buy airtime on radio and television. Social Media is a gift.

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What Is the Difference Between Voice of Customer and Market Research?

InMoment XI

A lot of it comes from unsolicited feedback (website reviews, social media comments, etc). Click here to read our full-length white paper on why your brand needs both VoC and market research. Not all VoC feedback comes from typical listening methods like surveys and focus groups, either.

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How to Engage Customers – “Hearts, Then Charts” White Paper

ijgolding

Almighty Chief Strategy Officer Ian Fitzpatrick recently wrote and published the white paper, “Hearts, Then Charts,” which offers a practical framework for aligning organizations with their customers to create a customer-centric culture. One in five said that social media sentiment was their only measure.

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5 Ways Retail Banks Can Leverage Customer Data Effectively

InMoment XI

But, mixing these data points with structured feedback via social media or surveys , as well as meaningful data captured in order to achieve a desired goal, will allow retail banks to get a holistic view of their customer and their customer experience. Retail banks already have access to critical customer data.

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Guest Blog: How to Use Social Media to Provide Great Customer Service

ShepHyken

This week we feature an article by Brooke Harper who writes about the importance of using social media to provide great customer service. If you’re not monitoring what customers are saying about you and your company on social media, what are you waiting for?! – Shep Hyken. Great Social Media Examples.