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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Emails, social media posts, customer reviews, call center transcripts, and open-ended survey responses—all hold crucial information about customer sentiment and preferences. To learn more about how unstructured data analytics is key to understanding the Voice of the Customer, read this white paper !

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What Is the Difference Between Voice of Customer and Market Research?

InMoment XI

However, even though they’re different, it’s important to point out that one isn’t necessarily better than the other—and brands need both if they want their customer experience (CX) programs to reach their potential. A lot of it comes from unsolicited feedback (website reviews, social media comments, etc).

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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Social Proof.

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Execs Still Don’t Get Customer Experience

Experience Investigators by 360Connext

When Oracle released their White Paper Why Customer ‘Satisfaction’ is No Longer Good Enough , the stats caused quite a stir, and rightfully so. We have gladly defected to a competitor after our “go-to” brand disappointed us in some major way. Responding to customers on social media? We have been there.

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9 Best Customer Success Communities in 2022

Totango

Customer success communities usually operate through digital channels such as social media, apps, chat rooms, online forums, and email lists. Some brands set up their customer success communities to enhance their customer support or to support their marketing efforts. Why Should You Participate in Customer Success Communities?

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4 Things to Consider When Mapping Your Digital Customer Journey

Comm100

Here are four elements to consider, plus some customer service best-practices to make the most of them: Social media vs. SEO reach. Online customers in the pre-purchase stage typically find companies in one of two ways: on social media or through a search engine. Remember: Think proactively. B2B vs. B2C conversion.

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

B2B customer journey touchpoints are occasions when business customers interact with a brand. In terms of the customer lifecycle, touchpoints may occur at any point during an interaction with your brand, including: Pre-sales, starting with a prospect’s first marketing touch. Social media posts and ads. White papers.