Kitewheel

MARCH 4, 2019

Forbes reported that Airlines have never risen above the bottom 20% of industries in terms of customer satisfaction ratings, even as J.D. Power reported higher consumer satisfaction than ever – largely due to increased seat sizes and cheaper fares. To accomplish this, they need to better manage their customer journeys.

Travel 40

Travel Hospitality Customer Journey Airlines 40

CSM Magazine

OCTOBER 4, 2023

However, part of the value equation needs to assess whether rewards accrue quickly enough for customers to use them, allowing them to take full advantage of the benefits the scheme offers. Plus, the rewards points should be available to consumers in a timely manner. Does the customer journey flow smoothly?

Loyalty 59

Loyalty Banking Airlines Travel 59

Currency Alliance

FEBRUARY 26, 2019

Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. The future represents much more collaboration among brands to serve common customers more effectively. Evaluate Resources. Resources” often means budget.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 14, 2019

Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away. To incentivize customers to progress through purchase funnels, brands are recognizing that additional touchpoints should be rewarded. CEO Glenn Fogel said…. This is so true.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40