Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

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Currency Alliance

OCTOBER 12, 2021

If you succeed at this, you will also harness recurring benefits in the form of insightful customer data, which will allow you to market to the mid-long tail more effectively and affordably, and maximize the lifetime value of every customer. The graphic below indicates the categories of spending for many customers.

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CustomerSuccessBox

NOVEMBER 16, 2021

They enable customers to take action through either themselves or a chatbot. Having all of your customer information in a single place, you can create the kind of microscopic searches for customers. You can identify customers based on specific behaviors or qualities. Do your homework about customers.

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Qualtrics

DECEMBER 20, 2018

Understanding how your customers interact with your products can provide valuable insights into new opportunities to delight and retain your customers or to maximize your profits. Event feedback – Event feedback is simply capturing your customers’ experiences to make sure your event aligns to their needs and objectives.

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Currency Alliance

DECEMBER 13, 2018

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”. [iii].

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Currency Alliance

OCTOBER 29, 2019

Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’ This is normally in the form of static rules which apply a flat 1%+/- reward across the board. But it’s also because the factors that affect a customer’s loyalty are not static, but highly fluid.

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Currency Alliance

FEBRUARY 26, 2019

Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. For example, maximizing customer Lifetime Value (LTV) might be the primary objective. altering customer behaviour to support corporate objectives, without upsetting people.

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