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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many loyalty program members will now be accustomed to similar liquidity enhancements, such as exchanging your American Express Membership Rewards Points into Avios or Bonvoy. Remember, your loyalty goal is not to issue the maximum number of points, but for the maximum number of customers to see joining your program as worthwhile.

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COVID-19 has changed how we do everything – here’s how Conjoint and MaxDiff can help you respond

Qualtrics

Customer care – Conjoint/MaxDiff can help improve your support and care operations, with insight into what components of your customer care program are most important to your users, as well as what elements they’d be willing to pay more for. Learn how conjoint analysis and MaxDiff work. Hospitality.

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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

In a climate where customers expect everything more or less instantly, even that one day seems like an eternity, but it’s important to remember that many very large loyalty brands are still sending flat files between partners that get processed in batch. Brands leaning on partners to create more value for customers, and for themselves.