Experience Investigators by 360Connext

MAY 11, 2021

Customer experience exists whether you are intentional about it or not. After all, your customer is experiencing the brand via every interaction, touchpoint, service call, and delivery. Everyone in the organization should understand what customer experience your brand aspires to deliver, and their role in achieving that.

Customer Experience Management 291

Customer Experience Management Customer Experience Management Government 291

Customer Alignment

OCTOBER 2, 2017

According to this HBR study, one of the principal differences between leaders and laggards, is that the latter are less likely to map customer journey interactions and illustrates that leaders recognise the importance of really understanding the end to end journey through a customer lens.

Customer Experience 40

Customer Experience Customer Centricity Customer Journey Voice of Customer 40

Kustomer

SEPTEMBER 3, 2020

Depending on the problem or the customer, they could communicate their issues through a variety of channels in a variety of different points of the journey. The customer is always going to give feedback and voice their opinions of their customer experience, whether through company channels or on their own.

Marketing 52

Marketing Effort Score Metrics Loyalty 52

BirdEye

MAY 14, 2021

The sheer number of digital touchpoints that are now available to consumers today means there’s no sure-fire way to know precisely how people discover your products — or what they’ll do next. A customer can discover your business through review sites, social media, or search engines.

Customer Journey 89

Customer Journey Marketing Touchpoint Social Media 89

SurveySparrow

JUNE 26, 2019

Customer feedback is one of the most effective tools that companies can use to stay relevant and keep making their offerings for their customers better. Getting open and honest feedback from your customers is not always easy as the question everyone throws around is- “What’s in it for me?”

Feedback 60

Feedback Touchpoint Brands Marketing 60

Pointillist

JUNE 7, 2021

Pointillist surveyed over 1,150 CX, marketing, analytics and customer care professionals from various industries across the world to identify best practices, approaches, benchmarks and tactics used by top performing organizations. Journey Management Maturity Separates CX Leaders from the Pack. In fact, high performers are: 1.6

Measurement 71

Measurement 2021 Management Omnichannel 71