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The customer journey is changing. Is your marketing team adapting?

BirdEye

Thousands of touchpoints could be used in multiple combinations to create hundreds of unique consumer journeys, all for the same, single product. Melissa Cameron, VP of Customer Acquisitions at National Storage Affiliates , broke down for us how her team has made digital experiences part of her “marketing symphony”.

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Customer Experience Management Defined: How is it Different From CX?

Experience Investigators by 360Connext

Everyone in the organization should understand what customer experience your brand aspires to deliver, and their role in achieving that. The strategy is about what leaders are involved where, and what actions and plans are required to deliver on the promises made throughout the customer journey. What Should CX Technology Do?

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How to Improve Your Customer Satisfaction Score (CSAT) Score

GetFeedback

In other words, when expectations change, so will the perceived quality and perceived value. Customers change: E xisting customers leave, and new ones come along. New customers may have different needs, expectations, and problems they are trying to solve or jobs to be done than the customers who have left.

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Why Outside-In Thinking Is So Difficult

Experience Investigators by 360Connext

Until the software is updated, or more people are hired, or that awful online portal is changed for good…or…or… You also know that Sally in billing is the hardest working person you know. You know she cares very much about customers. They bring us in to walk through their customer’s experiences.

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Aha! Why closing the feedback loop could be the best ever thing you do for your business

SurveySparrow

Customer feedback is one of the most effective tools that companies can use to stay relevant and keep making their offerings for their customers better. Getting open and honest feedback from your customers is not always easy as the question everyone throws around is- “What’s in it for me?”

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8 Steps to Help De-clutter and Re-think Your Customer Listening

Customer Bliss

These are often done separately from one another, and are not usually guided by the customer journey to manage timing or prevent survey fatigue. Organize all surveys by stage of the customer journey in which the customer receives it. Even a basic set of journey stages is okay here. Do you do this reliably?

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Accelerating the Customer Experience post-COVID

Lumoa

Just like receiving a text message on your phone, tone allows for interpretation but being able to see facial expressions and read body language can relay a sense of competency and trust among customers. This statistic alone shows a significant shift in potential customer journeys.