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What’s Your Mobilization Strategy?

Alliance by IFS

Astea International has released a new white paper, Mobilizing Field Service Management , that outlines the benefits of mobilizing field service, and tips for creating a mobilization strategy that can incorporate emerging technologies. For more information, you can download the white paper here.

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Understanding the B2B Customer Journey and How It Differs from B2C

Totango

A customer journey map charts the stages your customer progresses through during the course of their relationship with you. A full journey map covers all stages from lead acquisition through subscription renewals, upsells, and referrals, although some maps abbreviate this to focus on the post-sales part of the process.

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SaaS Tools for Business Growth: Five Essentials You Must Have

Totango

For customer success teams, SaaS tools serve to optimize the customer life cycle, improving your marketing, sales, and customer service to deliver better results to clients. This promotes higher customer satisfaction and retention, elevating sales and increasing revenue. Customer success. Salesforce.

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The Customer Success Maturity Model Part 3: “Transform” Capabilities (Optimizing CS)

Education Services Group

A 2020 Forrester report determined that a well-designed Customer Success program can yield a 91% return on investment over a three-year period. Here are the final six capabilities for a well-designed Customer Success organization. Email automation can keep your customers engaged and eliminate repetitive CSM tasks.

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What is Voice of the Customer (VoC)?

Confirmit

Customers are, and should be, at the center of everything you do. Confirmit’s customer engagement model, Confirmit Voices®, recommends you stay on top of all key sources of knowledge and feedback within your organization: Voice of the Customer. How Do You Know the Voice of the Customer Works? Case study.