CX University

NOVEMBER 21, 2020

Customer satisfaction describes how happy customers are, after using a specific product or service. Satisfaction can then be broken down into perceived value – how customers expect to benefit from using that product or service versus what they actually experience, post-purchase.

Net Promoter Score 98

Net Promoter Score Brands Loyalty Programs Loyalty 98

PK

JULY 15, 2019

2 Loyalty = Outcome; Member Experience > “Loyalty Program”. Many organizations still orient toward customer loyalty within a fairly restricted traditional loyalty program mental model, which produces a narrow focus on the potential solutions for achieving customer loyalty.

Loyalty 45

Loyalty Loyalty Programs Roadmap Rewards Programs 45

SurveySensum

JULY 19, 2023

This statistic emphasizes the critical role that retail customer experience plays in customer loyalty, brand advocacy, and business growth. Why not ask the brands that are winning at retail customer experience? This information allows them to make data-driven decisions when it comes to crafting loyalty programs.

Retail 40

Retail Customer Experience Social Media Rewards Programs 40

delighted

JUNE 1, 2022

The customer lifetime value formula is essential if you’re looking to achieve substantial growth patterns. If you have a low lifetime value, your business may be failing to deliver on customer expectations. Regardless of your industry, you should be using at least one of the above to get more from your existing customers.

Net Promoter Score 71

Net Promoter Score Customer Retention Loyalty Customers 71

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. Collecting data at more touchpoints is very useful.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40