Does Your Brand Experience Align with Customers’ Voices? Elizabeth Arden Shows How
ERDM
JULY 24, 2017
Going beyond traditional focus groups has been a strategy for beauty company, Elizabeth Arden who looks to their “Arden Insiders,” insight community of more than 4,000 women, to inform the direction of innovation and critical product and design decisions. The ROI was very apparent to all stakeholders.”.
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