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What is relationship marketing: examples and strategies

BirdEye

This marketing strategy isn’t about short-term wins or sales transactions; instead, it focuses on long-term customer retention. Relationship marketing works as it helps you understand your audience better and allows you to stay in constant touch with your customers. Why does relationship marketing work?

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How to create loyal customers and brand evangelists in the travel and hospitality industry

Up Your Service

Our previous blog post demonstrated the power of customer voice in an unsolicited book review from a technology industry guru. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing.