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Another Amazing Mistake – Customers Revolt!

Beyond Philosophy

Customers voiced their displeasure on their Facebook page and all over social media. If you just make the change and don’t say anything about it, or worse, say the wrong thing about it, it makes customers disappointed and angry. Take the new Starbucks rewards program ( please!). candy bar to 150 (5.291).

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What is relationship marketing: examples and strategies

BirdEye

But times have changed, and customer voice is more important than ever. For a successful stint at relationship marketing, turn all your marketing channels into two-way communication channels where customers can communicate with you, reply with their needs, and provide feedback.

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How to create loyal customers and brand evangelists in the travel and hospitality industry

Up Your Service

Our previous blog post demonstrated the power of customer voice in an unsolicited book review from a technology industry guru. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing.