article thumbnail

Customer retention in the telecom industry – new thinking

TechSee

With the telecommunications industry at saturation point, and with services largely commoditized, providers suffer from exceptionally high rates of churn. Accenture reports that 77% of consumers are no longer loyal to any particular brand, telcos must work harder than ever to retain their customer bases.

article thumbnail

Crash and Churn: survey reveals the customer service fails that cause attrition

TechSee

The industry that experiences the highest rates of churn is telecommunications, with 52% of those surveyed reporting that they canceled a phone, internet, TV or cable contract with a telecom company in the past 24 months due to the quality of customer service they received. Customer churn is triggered by high effort.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Satisfaction Best Practices: Insights for Marketing Experts

SurveySensum

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar?

article thumbnail

How the Telecom Industry Can Solve Its CX Problems

inmoment

Research shows that telecommunications companies consistently receive lower customer experience (CX) scores than any other industry. That’s partly because people tend to have much higher customer experience standards for telecoms than they might have for other businesses. Anticipate Common Problems Before They Occur.