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The Complete Guide to Mastering Contact Center Analytics

InMoment XI

This alignment ensures that every insight, every decision, and every action contributes to a cohesive strategy, maximizing the return on investment. Therefore, it’s imperative to empower the staff, from customer service representatives to top-tier management, with the skills and knowledge to interpret and act on these insights.

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Closed-loop feedback: What it is and how to build a successful closed-loop feedback system

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Measures customer loyalty and asks the customer whether or not they would refer your brand to a friend or family member. Customer Satisfaction (CSAT) surveys. Measures how satisfied customers are with your product/service or customer support interaction. Customer Effort Score (CES) surveys.

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Understanding Customer Experience Analytics: Unlocking Insights for Success

InMoment XI

If CSAT scores indicate consistently low satisfaction, it signals a need for further investigation and potential improvements to enhance the overall customer experience in real-time. Customer Effort Score (CES) Customer Effort Score (CES) assesses the ease with which customers can achieve their goals when interacting with a company.

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