BirdEye

JULY 5, 2023

By leveraging this strategy, you can: Improve cost efficiency – Relationship marketing requires time and effort to build the customer relationship without the substantial investment that comes from other strategies such as paid channels for customer acquisition.

Marketing 98

Marketing Social Media Loyalty Programs Customer Retention 98

Beyond Philosophy

NOVEMBER 16, 2016

Customers voiced their displeasure on their Facebook page and all over social media. If you just make the change and don’t say anything about it, or worse, say the wrong thing about it, it makes customers disappointed and angry. Take the new Starbucks rewards program ( please!). Their 400-gram (14 oz.)

Social Media 167

Social Media Rewards Programs Consulting Customers 167

Up Your Service

MAY 3, 2017

Our previous blog post demonstrated the power of customer voice in an unsolicited book review from a technology industry guru. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. Good or bad, social media massively amplifies the word-of-mouth effect.

Hospitality 74

Hospitality Travel Brands Airlines 74