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What is relationship marketing: examples and strategies

BirdEye

This technique comes in handy when a business wants to acquire a higher volume of new customers to scale their company. But times have changed, and customer voice is more important than ever. In many respects, building your relationship marketing strategy is a low-risk, high-reward effort.

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How to create loyal customers and brand evangelists in the travel and hospitality industry

Up Your Service

Our previous blog post demonstrated the power of customer voice in an unsolicited book review from a technology industry guru. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. However, smart companies see this as an opportunity to create brand evangelists.