Remove Hospitality Remove Omnichannel Remove ROI Remove Touchpoint
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Digital Experience: Meeting Customer Expectations

InMoment XI

But where customer experience takes every interaction into account, the digital experience focuses more specifically on those interactions that occur with digital touchpoints. In other words, these touchpoints include a broad range of interactions and are constantly growing to encompass an ever-greater portion of the customer journey.

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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

The ability to target investment more precisely, with less wastage, and greater certainty of a positive customer experience, is steadily removing a lot of the uncertainty and risk around brands’ marketing ROI. Norwegian Air Shuttle and Strawberry Hospitality Group have made public their intention to shake up their market.

2024 59
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5 Ways Technology Will Transform the Concierge Landscape in 2018

John Paul

It is more important than ever for the concierge industry to offer its users outstanding and memorable customer experiences through an omnichannel approach. From the comfort of their own homes or on-the-go, clients can request concierge assistance and access services with the use of their voice through new touchpoints in a more seamless way.

2018 45
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Top 6 Loyalty Trends for 2020: digital transformation for an open future

Currency Alliance

At the Loyalty Surgery this year, IBM’s Greg Land said that their modern martech trial at Malaysia Airlines performed extremely well, delivering a 43% improvement in ROI. Brands reward more touchpoints to grow emotional loyalty. Good omnichannel experience continues to get more budget. Cloud-based tech can solve this problem.

Loyalty 40
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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

Customer data: maximize ROI. Emotional loyalty: add incentives along many touchpoints in customer journeys. You can see this in the Gartner CMO survey: Loyalty marketing has traditionally suffered from the difficulty in measuring ROI (especially in the short-term). Maximize ROI from Customer Data. Define the strategy.

Loyalty 45