Hospitality Omnichannel ROI Touchpoint 
InMoment XI
APRIL 3, 2024
But where customer experience takes every interaction into account, the digital experience focuses more specifically on those interactions that occur with digital touchpoints. In other words, these touchpoints include a broad range of interactions and are constantly growing to encompass an ever-greater portion of the customer journey.
Currency Alliance
DECEMBER 4, 2023
The ability to target investment more precisely, with less wastage, and greater certainty of a positive customer experience, is steadily removing a lot of the uncertainty and risk around brands’ marketing ROI. Norwegian Air Shuttle and Strawberry Hospitality Group have made public their intention to shake up their market.
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John Paul
JULY 26, 2018
It is more important than ever for the concierge industry to offer its users outstanding and memorable customer experiences through an omnichannel approach. From the comfort of their own homes or on-the-go, clients can request concierge assistance and access services with the use of their voice through new touchpoints in a more seamless way.
Currency Alliance
NOVEMBER 14, 2019
At the Loyalty Surgery this year, IBM’s Greg Land said that their modern martech trial at Malaysia Airlines performed extremely well, delivering a 43% improvement in ROI. Brands reward more touchpoints to grow emotional loyalty. Good omnichannel experience continues to get more budget. Cloud-based tech can solve this problem.
Currency Alliance
FEBRUARY 26, 2019
Customer data: maximize ROI. Emotional loyalty: add incentives along many touchpoints in customer journeys. You can see this in the Gartner CMO survey: Loyalty marketing has traditionally suffered from the difficulty in measuring ROI (especially in the short-term). Maximize ROI from Customer Data. Define the strategy.
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