Currency Alliance

JUNE 16, 2020

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. A disloyal generation? voucher-based.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. The casual observer at last night’s ceremony (and the professional one alike) would have been struck by the many extraordinary, showpiece technological achievements which were made in the past year. 1. Looking beyond transactional rewards.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

CSM Magazine

AUGUST 21, 2023

Leverage Technology In today’s digital age, customers want to engage with retailers through technology. By implementing the right technology, such as chatbots or AI-powered chat assistants, you can create a more personalized and convenient shopping experience for your customers.

Retail 52

Retail Customer Engagement Engagement Social Media 52

CSM Magazine

MARCH 8, 2021

It is an innovative way to improve your business and make it on top among your competitors. If you don’t want to be left behind in the business industry, then, of course, you will also look for some innovative approaches that would help your business.

Loyalty 52

Loyalty Rewards Programs Advertising Social Media 52

Currency Alliance

NOVEMBER 14, 2019

In ‘Why so many digital transformations fail’, Harvard Business Review cites : inordinate wastage on proprietary technology. Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. The tide is turning.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments. do you reward experimentation?

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

JUNE 11, 2019

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v]. equates to $76m USD.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40