Meal Kits Show The Way For Breakthrough Innovation Opportunities In The Food Category
Maru Group
FEBRUARY 15, 2021
Meal Kits exploded onto the American food scene in 2012 with the launch of Blue Apron , HelloFresh , and Plated , followed by Home Chef a year later. By 2019, the North American market for meal kits had slowly but steadily grown to an estimated 1.7 Both trial and usage are hugely generational.
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