Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Beyond Philosophy

JUNE 1, 2015

CMC, is Thought Leadership Principal for Beyond Philosophy. And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Use the Data.

Loyalty Programs 84

Loyalty Programs Loyalty Airlines Hotels 84

BirdEye

MAY 8, 2023

Before social media and marketing automation, companies would fish for new customers by making cold calls and even knocking on doors. Today, businesses use all kinds of channels and sales prospecting tools to generate leads and convert them into customers. Social selling also allows for social listening.

Sales 52

Sales Social Media Multi-Channel Events 52

Michelli Experience

MARCH 11, 2016

Media-centric advertisements, immersive SMS and dynamic social media environments are to be expected. Two: Mobile Loyalty Programs Work. An astounding 90 percent of smartphone users enrolled in mobile loyalty clubs have found them beneficial. Buyers love feeling like “part of the program.”

Technology 56

Technology Marketing Loyalty Programs Multi-Channel 56

Currency Alliance

MAY 19, 2021

If you don’t recognize your customer across every channel and touchpoint, they will feel you don’t care. Now, the channels through which consumers interact with brands – often long before the purchase – are as diverse as the way we surf the internet. Ecommerce has changed.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have. referring friends.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Kustomer

NOVEMBER 25, 2021

This was a multi-year, probably 10 year plus research effort. And the response from the leadership team was like we flew you all the way over here from the U.S. So given that I still think it’s right, I know repeat channel flipping is bad Matt. The first one was what we call a channel stickiness.

Customer Service 98

Customer Service Customers 2010 Net Promoter Score 98