Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

2021 52

2021 Loyalty Loyalty Programs Travel 52

SmartKarrot

OCTOBER 15, 2020

And you are soon to see a greater return on investments (ROI). Its basic formula is given by: CAC: (Cost of Sales + Cost of Marketing) / New Customers Acquired. First, is the marketing expense or the cost required to generate a lead. Say, you charged $3000 on marketing on a given month, and $4000 on sales.

Loyalty Programs 19

Loyalty Programs Metrics Financial Customer Success 19

Thematic

NOVEMBER 13, 2018

According to Gartner, “more than two-thirds of marketers say their companies compete mostly on the basis of CX. With VOC programs, organizations are able to make highly-informed strategic decisions that contribute to a positive return on investment and ultimately an improved customer experience. Improved decision making.

Voice of Customer 101

Voice of Customer Net Promoter Score ROI NPS 101