Kitewheel

MARCH 4, 2019

There is huge market pressure to make great deals. This despite the fact that 76% of customers tell us that they would be likely or extremely likely to sign up for a brand’s loyalty program if the brand tailored information and experiences based on past behavior. Travel and hospitality companies have a difficult job.

Travel 40

Travel Hospitality Customer Journey Airlines 40

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Improving customer insight and loyalty personalization.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Up Your Service

MAY 3, 2017

Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. Turning loyalty members into evangelists. In its 2017 travel and hospitality outlook, Deloitte predicts that customer experience will make a much bigger impact than loyalty programs on customer retention.

Hospitality 74

Hospitality Travel Brands Airlines 74

C Space

JULY 21, 2020

In the UK, interest in buying used cars has jumped in recent weeks as people look for alternatives to public transport following government pandemic warnings, according to online marketplaces. What we see across the whole industry is that the used car market is really buoyant.”

2020 52

2020 Brands Transportation 2002 52

InMoment XI

SEPTEMBER 1, 2022

There is something to be said about how vital it is to leverage market research to understand your non-buyers so you can convert them into customers. But with such a crowded market, that is easier said than done. But focusing on how to improve customer retention is just as important, if not more. What Is Customer Retention?

Customer Retention 260

Customer Retention Telecommunications Customer Journey Mapping Retail 260

SurveySensum

JULY 19, 2023

By prioritizing personalization, delivering excellent customer service, and meeting evolving customer expectations, brands can forge stronger connections with their customers and gain a competitive edge in the market. This information allows them to make data-driven decisions when it comes to crafting loyalty programs.

Retail 40

Retail Customer Experience Social Media Rewards Programs 40

Talkdesk

JULY 31, 2017

Companies are responding to customer service because they want a market share and they want to stay alive. It’s definitely happening in SMB, it’s happening in mid-market, it’s happening all around the world. Customers are switching services and switching brands rapidly. You talked about having customer voice in the C-suite.

Innovation 42

Innovation Average Handle Time Magazine Contact Center 42

Talkdesk

JULY 31, 2017

Companies are responding to customer service because they want a market share and they want to stay alive. It’s definitely happening in SMB, it’s happening in mid-market, it’s happening all around the world. Customers are switching services and switching brands rapidly. You talked about having customer voice in the C-suite.

Innovation 40

Innovation Average Handle Time Magazine Contact Center 40

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

MAY 9, 2019

Consumers thought about cars and mass transit, while manufacturers of transportation assets thought about market share. The evolution of mobility into a homogenized market is fast approaching – at which point, any service that is not comprehensive will get discarded or end up focusing on a niche. Enter: loyalty marketing.

Loyalty 56

Loyalty Loyalty Programs Airlines Travel 56

CSM Magazine

SEPTEMBER 23, 2021

In addition, high competition in the market forces retailers to constantly take care of customer loyalty: improving mobile applications and ensuring flawless site operation, supporting chatbots to collect feedback, creating personalized loyalty programs, and conducting business analytics.

Technology 52

Technology Transportation Healthcare Retail 52

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

NOVEMBER 14, 2019

Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Qualtrics

JUNE 26, 2020

Koç Holding is the largest industrial conglomerate of Turkey, including 60 factories along with sales and marketing offices in more than 40 countries. The loyalty program provides functional and emotional benefits partnering with more than 200 leader brands. Now, let us show you the findings and actions of Koç Holding in detail.

Sports 46

Sports Hospitality Loyalty Programs E-support 46

C Space

MAY 20, 2020

Facebook is also working to integrate loyalty programs. Mark Wong, an exec at Small Luxury Hotels of the World , said “road trips – the drive market – will be this summer’s trend. Travelers will be more comfortable hopping into their own cars or rental vehicles than commuting in mass transportation.”

2020 52

2020 Brands E Commerce Airlines 52

SmartKarrot

OCTOBER 15, 2020

Its basic formula is given by: CAC: (Cost of Sales + Cost of Marketing) / New Customers Acquired. First, is the marketing expense or the cost required to generate a lead. Say, you charged $3000 on marketing on a given month, and $4000 on sales. In most of the B2B SaaS companies , the CAC is driven majorly by two elements.

Loyalty Programs 19

Loyalty Programs Metrics Financial Customer Success 19

Currency Alliance

SEPTEMBER 5, 2018

Coalition programs are gaining steam because, managed, correctly, they solve the biggest problem in loyalty marketing: engaging your long- and mid-tail customers, rather than just 20-25% of the most frequent. 0: a decentralized brand coalition, enhanced by marketing technology (2017 onwards). In summary: V1.0

Loyalty 36

Loyalty Consumers Brands Airlines 36

SmartKarrot

AUGUST 12, 2022

In the US alone, the online takeout and delivery market is predicted to `double in the next five years, growing from ~$25B to ~$48. Top players – Doordash, GrubHub, and UberEats compete with each other for market share. The ChowNow apps and websites provide marketing assistance to restaurants. Like what you are reading?

2013 10

2013 2011 Demo Transportation 10

Thematic

NOVEMBER 13, 2018

According to Gartner, “more than two-thirds of marketers say their companies compete mostly on the basis of CX. And, customer feedback can help lessen what it costs to retain buyers, as companies that actively engage in VOC programs spend 25% less on customer retention than those that don’t, according to Gartner research.

Voice of Customer 101

Voice of Customer Net Promoter Score ROI NPS 101