Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Up Your Service

MAY 3, 2017

Our previous blog post demonstrated the power of customer voice in an unsolicited book review from a technology industry guru. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. Turning loyalty members into evangelists.

Hospitality 74

Hospitality Travel Brands Airlines 74

SurveySensum

JULY 19, 2023

By prioritizing personalization, delivering excellent customer service, and meeting evolving customer expectations, brands can forge stronger connections with their customers and gain a competitive edge in the market. Visitors can sit inside the cars, experience the touchscreen interface, and learn about advanced technologies.

Retail 40

Retail Customer Experience Social Media Rewards Programs 40

C Space

JULY 21, 2020

The deal orders daily testing for the league’s thousands of players, coaches and staffers at the start of camp, and technologically advanced contact tracing when the virus is detected. What we see across the whole industry is that the used car market is really buoyant.” Work dress codes have radically altered during the pandemic.

2020 52

2020 Brands Transportation 2002 52

CSM Magazine

SEPTEMBER 23, 2021

We’re talking about technologies that can help you become more efficient and cost-effective. Thanks to cloud technologies, business has the ability to scale quickly. They are customers, carriers, warehouses, freight forwarders, and transport companies. For example, on the cargo transportation exchange.

Technology 52

Technology Transportation Healthcare Retail 52

Talkdesk

JULY 31, 2017

Companies are responding to customer service because they want a market share and they want to stay alive. It’s definitely happening in SMB, it’s happening in mid-market, it’s happening all around the world. Customers are switching services and switching brands rapidly. You talked about having customer voice in the C-suite.

Innovation 42

Innovation Average Handle Time Magazine Contact Center 42

Talkdesk

JULY 31, 2017

Companies are responding to customer service because they want a market share and they want to stay alive. It’s definitely happening in SMB, it’s happening in mid-market, it’s happening all around the world. Customers are switching services and switching brands rapidly. You talked about having customer voice in the C-suite.

Innovation 40

Innovation Average Handle Time Magazine Contact Center 40

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

MAY 9, 2019

Consumers thought about cars and mass transit, while manufacturers of transportation assets thought about market share. The evolution of mobility into a homogenized market is fast approaching – at which point, any service that is not comprehensive will get discarded or end up focusing on a niche. Enter: loyalty marketing.

Loyalty 56

Loyalty Loyalty Programs Airlines Travel 56

Currency Alliance

NOVEMBER 14, 2019

In ‘Why so many digital transformations fail’, Harvard Business Review cites : inordinate wastage on proprietary technology. Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Qualtrics

JUNE 26, 2020

Koç Holding is the largest industrial conglomerate of Turkey, including 60 factories along with sales and marketing offices in more than 40 countries. The loyalty program provides functional and emotional benefits partnering with more than 200 leader brands. Now, let us show you the findings and actions of Koç Holding in detail.

Sports 46

Sports Hospitality Loyalty Programs E-support 46

Currency Alliance

SEPTEMBER 5, 2018

Coalition programs are gaining steam because, managed, correctly, they solve the biggest problem in loyalty marketing: engaging your long- and mid-tail customers, rather than just 20-25% of the most frequent. 0: a decentralized brand coalition, enhanced by marketing technology (2017 onwards). In summary: V1.0

Loyalty 36

Loyalty Consumers Brands Airlines 36

SmartKarrot

AUGUST 12, 2022

In the US alone, the online takeout and delivery market is predicted to `double in the next five years, growing from ~$25B to ~$48. Top players – Doordash, GrubHub, and UberEats compete with each other for market share. The ChowNow apps and websites provide marketing assistance to restaurants. Like what you are reading?

2013 10

2013 2011 Demo Transportation 10

Thematic

NOVEMBER 13, 2018

According to Gartner, “more than two-thirds of marketers say their companies compete mostly on the basis of CX. And, customer feedback can help lessen what it costs to retain buyers, as companies that actively engage in VOC programs spend 25% less on customer retention than those that don’t, according to Gartner research.

Voice of Customer 101

Voice of Customer Net Promoter Score ROI NPS 101